Sonoco engaged Whitney to help create a new innovation center that truly exemplifies their new brand and company initiatives of innovation. The open and colorful studio is a space that employees can collaborate together, and with their customers, in a way they couldn’t before.
There is a variety of meeting spaces, as well as residential and retail vignettes targeted to putting customers in a real life scenario for using their products. These spaces are equipped with integrated technology that aims at making the transfer of information easier. Through custom wall graphics, acrylic walls celebrating numerous patents, and custom signage, Whitney’s branding helped complete the Sonoco story.
Design: Whitney Architects
Photography: Joel Lassiter