With growing influence in Taiwan, iDA was delighted acting a lead design team to participate in NBA ‘s new workplace transformation to develop strong Brand Identity and for more comfortable working environment.
As you step out of the lift onto the 20th floor of Cathy Landmark Building in Taipei,Taiwan, you’re greeted by an NBA signature wooden court with a Jumbotron that plays the latest NBA games at reception, make it like NBA professional basketball court.
Meeting room is hidden behind the NBA logo light box encompassed by a wall of 72 authentic NBA game balls where can accommodate 10-people for brainstorming and discussion.
On the right, there is product display area is design base on NBA locker room setting to exhibit super basketball stars’ signed shirts, game balls, as well as various items of memorabilia.Breakout and collaboration area is situated in the rare end. There is plenty of whiteboard space for brainstorming and promoting great ideas; an open bar for relaxation after a busy day at work, not to mention PlayStation 4 for NBA 2K!
Dotted around the office is a near endless supply of inspirational artefacts, including a Houston Rocket group autograph signed by Jeremy Lin, James Harden & Chandler Parson, designated wall of LeBron Raymone James and large print out of NBA players.
If you love basketball, you couldn’t ask for a better office to work in here. It’s the place enables employees to be more collaborative, innovative and passionate about what they do.
Design: iDA Workplace + Strategy
Photography: Kevin Wu, Moooten Studio