For 15 years now the Berlin office of McCann Worldgroup is located in the Kulturbrauerei in Schoenhauser Allee.
The space is currently being shared by two different agencies. The task is to re-shape and upgrade the entire area according to their individual demands and needs. The already existing space as well as the joint reception area are being re-vitalized and re-freshed during the course of a thorough re-structuring process. Within the overall concept all working areas are redesigned in order to create a mixture of office and open office architecture.
In the first constructional phase the shared reception area of the agencies is being re-structured. The transformation of existing closed areas into more open and accessible spaces optically magnifies the common area converting it into a welcoming and impressive place. A generous and flexibly utilizable space is being created: the market place of the agency. A vivid, involving and inviting area opens up immediately upon arrival inviting to linger, co-work or recreate together.
Photography: Johannes Veith, MRM/McCann