Praxis has developed the new offices of global ad agency Dentsu located in Bangalore, India.
A corporate interior project on Richmond Road, Bangalore for Dentsu, a worldwide ad agency headquartered in Tokyo. The office had to house more than 120 staff members, segregated into various departments. The design direction was taken to be an energy driven youthful space and one that aids collaboration.
The requirements had a direct relation to spatial density which in turn meant that the quality of experience within the space had to achieve the optimum result. The end result was a young, bright and inspiring space that fosters a collaborative environment, encourages individual expression and a space that clients immediately identify as being a ‘hyper creative zone’.
The design solution derived through the interior design would manifest the brand’s values and redefine the Dentsu work space. By changing spatial perception it is possible, as designers, to trigger different behaviors and approaches in end users. For example, an attempt made toward shifting the regular meeting experience led to meetings which do not happen only around a conference table. Both client and designer understood the limitations, and therefore had similar concerns and input. The result is a space that invites you to linger, share ideas and create innovative products and solutions.
Design: Praxis
Partner in Charge: Rajiv Majumdar
Design Team: Neha Sapre, Jubin.J, Sagar.K
Photography: Rajiv Majumdar
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Source: OfficeSnapsShos – Dentsu Offices – Bangalore
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