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Identity Design has developed the new offices of leading classifieds platform located in Casablanca, Morocco. (previously called commissioned once again Identity Design for their brand new workplace, to reinvigorate their team and have a new vibrant environment. The office was already occupying one floor of the Bab Abdelaziz Forum in Casablanca.

Identity Design was called upon to create a fresh new look, yet in continuation of the concept developed for, that was colorful, fun and reflective of the Avito unusual corporate identity. The concept nicknamed “into the wild” consisted in mingling a wilderness state with a super high-tech facility.

This motto defined the interior design with the inevitable log shakes; the graphic design through laser-cut wood panels and vinyl films or full height wallpapers representing animals in their natural habitat; as well as the signage design with the HAKUNA MATATA neon lettrage in arabic characters.

The acoustic walls and ceilings as well as the natural look finishes participated in creating a tight intimate open space in this large floor plan where each staff member can invent its own creative wild world.

Design: Identity Design
Photography: Alessio Mei


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