TPG worked with one of the leading advertising agencies, BGB Group, on a multi-phase relocation project. BGB was originally located at 99 Hudson Street in Tribeca, in a space that was congested and lacked collaboration space. BGB was looking to create a fun work environment that would allow them to attract the best talent. In the end, BGB chose 465 Broadway as their new location as it is a creative cultural center.
The design of the new space was centered around creating a collaborative environment with multiple meeting rooms and flexible space for 4-6 person meetings. The design also incorporated a creative use of furniture, décor and graphics. Throughout the space, there are multiple open flexible spaces to encourage collaboration, such as bull pens, breakout spaces, a DJ booth, beer tap and lockers. Through the new design, the BGB office has been established as a destination for both work and play.
Design: TPG Architecture
Photography: Eric Laignel